Andrew Huang experimented with ten different tactics—from playlist pitching and strategic release dates to ad campaigns and cross-platform promos—to grow his streaming audience. He walks you through each move with timestamps and real-world stats, showing exactly which strategies gave the biggest bumps and which ones tanked.
Despite the surge in listens and followers, he admits the data-driven hustle felt creatively draining and left him wondering if chasing plays is really worth it. His bottom line? Growth hacks can work, but they might also kill the joy of making music.
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